Hook library / Tech reviews
16 hooks for tech reviewers.
Tech viewers want the verdict fast. Hooks that name the device, the price and the one thing nobody mentions keep people watching through the unboxing and into the real review.
Verdict questionIs the [device] worth it? My answer after a month.
Contrarian claimDon't buy the [device] yet. Here's why.
Insider viewThe setting I change first on every new phone.
Number with stakes[Device] versus [device] for [price] less.
Countdown3 things I hate about the [device].
The mistakeYou're charging your phone wrong.
Named thing + stakeTurn this setting off before your battery dies early.
POVPOV: you finally upgrade after five years.
Before / afterSame photo, old phone versus new.
Curiosity gapThe cheapest accessory I own gets used the most.
Countdown5 hidden features nobody talks about.
Verdict questionWhich camera is which? Guess.
The mistakeStop buying this kind of charger.
Insider viewWhat reviewers don't tell you about review units.
Named thing + stakeBack this up before you update.
Contrarian claimThe flagship is the wrong buy for most people.
Make your own, for any topic
Type what your next tech reviews video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Insider viewSomething only someone inside the job would know.
- Number with stakesA specific number in the first line reads as proof, not opinion.
- CountdownPromises a fixed number of items, so they stay to the last one.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
Hooks for tech reviewers: questions
Should I give the verdict early?
Give a hint early and the full verdict later. 'My answer after a month' keeps them to the end.
How do I show comparisons?
Side by side, same shot, labelled. Let the viewer judge before you tell them.
Can I use brand footage?
Use your own footage or footage you're licensed to use. Credit anything borrowed.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.