Caption styles / Two-tone emphasis
Two-tone emphasis captions.
Best for before/after and comparison videos. Two colours with a meaning: red for the problem, green for the fix. The colour does half the explaining.
Do
- Keep the colour meaning consistent
- Pair with a before/after structure
- Use high-contrast colours
Don't
- Use the colours randomly
- Rely on colour alone for the meaning
- Use pale colours that disappear on phones
Questions
When should I use two-tone emphasis captions?
They're best for before/after and comparison videos. Two colours with a meaning: red for the problem, green for the fix. The colour does half the explaining.
Do captions really matter on short-form video?
Many people watch with the sound off, and captions also keep viewers who are listening locked in. Readable captions are part of the edit, not an extra.
Can I mix caption styles in one video?
Keep one style for the whole video. Switching styles mid-video makes it feel unedited.
Captions done for you.
Avouch captions every word of your video automatically, one style, the key word highlighted, ready to post.