Hook library / Photography
16 hooks for photographers.
Photography content works when the viewer sees the result first and the trick second. Lead with the shot, name the setting or the mistake, and you've got a hook and a lesson in one.
Before / afterPhone photo versus the same shot with one change.
The mistakeIf your photos look flat, check the light first.
Insider viewWhat I do in the first minute of every shoot.
Verdict questionPhone or camera? Guess.
Countdown3 settings I change on every camera.
Contrarian claimYou don't need a new lens. You need this.
Named thing + stakeShoot at this time of day and your photos change.
POVPOV: you finally understand aperture.
Number with stakesOne light, [number] looks.
Curiosity gapThe worst weather makes the best photos.
Countdown5 posing tips for people who hate photos.
The mistakeStop centring everything.
Verdict questionEdited or straight out of camera?
Insider viewHow I edit a photo in under a minute.
Named thing + stakeTry this on your next walk.
Before / afterRaw file to final, in ten seconds.
Make your own, for any topic
Type what your next photography video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Before / afterShows the change in the first second, then explains how.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Insider viewSomething only someone inside the job would know.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
Hooks for photographers: questions
What should open a photography video?
The final photo, full screen, for a beat. Then show how.
Should I share settings?
Yes, on screen. Viewers save videos with numbers they can copy.
Do I need my own photos?
Use your own work or work you have permission to share, and credit it.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.