Hook library / Tradies
16 hooks for plumbers, electricians and trades.
Trades content has a hook most niches would kill for: real problems people pay to fix. Show the job, name the mistake homeowners make and you become the local expert people call.
The mistakeThe thing homeowners do that causes this every time.
Insider viewWhat I check first when I walk into a job.
Before / afterBefore and after. Two hours, one fix.
Named thing + stakeIf you hear this noise from your pipes, call someone.
Verdict questionDIY or call a pro? Here's how I'd decide.
Countdown3 things to check before you call a tradie.
Contrarian claimThe cheapest quote usually costs you more. Here's why.
POVPOV: the job that should have been done right the first time.
Curiosity gapWhat we found behind this wall.
Number with stakes[Number] years on the tools. This is the fix I do most.
Countdown5 red flags in a quote.
The mistakeStop pouring this down the drain.
Insider viewWhat 'it'll take an hour' really means.
Named thing + stakeDo this before you go away for the holidays.
Verdict questionWould you pass this inspection?
POVPOV: a day on the tools in [suburb].
Make your own, for any topic
Type what your next tradies video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Insider viewSomething only someone inside the job would know.
- Before / afterShows the change in the first second, then explains how.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- POVPuts the viewer inside a moment they recognise.
Hooks for plumbers, electricians and trades: questions
What should tradies post?
Real jobs (with the customer's okay), common mistakes and quick checks people can do themselves.
Should I show DIY fixes for licensed work?
No. Show what homeowners can safely check, and say clearly when it needs a licensed professional.
How do videos turn into jobs?
Mention your area, and end with how to book or call.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.