Hook library / Beauty and makeup
16 hooks for beauty creators.
Beauty content lives and dies on the first frame. Open on the finished look or the dramatic half-done face, name the technique, and the viewer stays to see how it's done.
Before / afterHalf done versus finished. One product made the difference.
The mistakeIf your foundation looks cakey by lunch, it's this step.
Verdict questionDrugstore dupe or the real thing? Guess.
Countdown3 products I'd grab if my bag was on fire.
Insider viewThe trick makeup artists use that nobody films.
Contrarian claimStop setting your whole face with powder.
Named thing + stakeThis 10-second step makes your makeup last all day.
POVPOV: you finally find your shade and it changes everything.
Number with stakesFull face in [number] minutes, five products.
Curiosity gapI used the cheapest concealer I could find. Here's what happened.
The mistakeYou're blending your blush in the wrong direction.
Countdown5 makeup habits that age you without you noticing.
Verdict questionRate this look out of 10. Be harsh.
Named thing + stakeTry this before you buy another eyeliner.
Contrarian claimYou don't need primer. You need this.
Insider viewWhat I do to my brushes that makes every product apply better.
Make your own, for any topic
Type what your next beauty and makeup video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Before / afterShows the change in the first second, then explains how.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Insider viewSomething only someone inside the job would know.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
Hooks for beauty creators: questions
What's the strongest beauty opener?
The transformation. Start on the finished look or a half-and-half face, then rewind to show how.
How long should a tutorial be?
As long as the steps need and no longer. Cut every pause; one step every two to three seconds keeps it moving.
Should I name brands?
Yes, and put the product name on screen when you say it. Viewers want to know exactly what to buy.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.