Hook library / Hair salons
16 hooks for hairdressers and salons.
Salon content has a built-in hook: the transformation. The best openers show the 'after' first, name the problem it solved and make the local viewer think 'I want that'.
Before / afterShe came in with box dye. She left with this.
The mistakeIf your colour fades in two weeks, it's your shampoo.
Insider viewWhat your hairdresser notices the second you sit down.
Verdict questionWould you trust me with this colour? Be honest.
Countdown3 things to ask before you book a big colour change.
Contrarian claimStop washing your hair every day. Here's what to do instead.
Named thing + stakeBring this photo to your next appointment, not that one.
POVPOV: you finally tell your hairdresser what you actually want.
Number with stakes[Number] hours, one appointment, a completely different person.
Curiosity gapThe cut that suits almost every face shape.
The mistakeHeat protectant is the step that saves your ends.
Countdown4 signs it's time for a trim, not a treatment.
Verdict questionBalayage or highlights? Guess which this is.
Insider viewWhat we mean when we say 'it'll take two sessions'.
Named thing + stakeIf you're going blonde, read this first.
Before / afterGrown-out roots to fresh colour in one sitting.
Make your own, for any topic
Type what your next hair salons video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Before / afterShows the change in the first second, then explains how.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Insider viewSomething only someone inside the job would know.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
Hooks for hairdressers and salons: questions
Do I need client permission to post?
Always. Ask before you film, and offer to keep their face out of frame if they prefer.
What should the first frame be?
The finished hair, moving. A hair flip or a slow turn reads instantly on a phone.
How do I turn views into bookings?
End on one named action: 'Book through the link in my bio' or 'Comment COLOUR and I'll send prices'.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.