Hook library / E-commerce
16 hooks for online store owners.
Product videos win when the product solves something in the first second. Lead with the problem, show the product fixing it and name the price, and you've got a hook and a sales page in one.
Before / afterBefore this, I [problem]. After, this.
Verdict questionIs this worth [price]? You decide.
POVPOV: the [product] you didn't know you needed arrives.
Named thing + stakeIf you [problem], watch this.
Countdown3 ways people use this that we never planned for.
Insider viewHow we make sure every order arrives perfect.
Contrarian claimWe're not the cheapest. Here's why that's on purpose.
Number with stakesSold [number] last month. Here's why people buy it.
Curiosity gapOur customers keep using it for this, and we love it.
The mistakeMost people use this the wrong way. Here's how it's meant to work.
Countdown5 reasons it's our best seller.
Verdict questionWhich colour would you pick?
Named thing + stakeLast restock before the holidays.
Insider viewPacking your order, start to finish.
POVPOV: you finally fix [problem] for good.
Before / afterOne minute with this versus an hour without.
Make your own, for any topic
Type what your next e-commerce video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Before / afterShows the change in the first second, then explains how.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- POVPuts the viewer inside a moment they recognise.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Insider viewSomething only someone inside the job would know.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Number with stakesA specific number in the first line reads as proof, not opinion.
Hooks for online store owners: questions
How long should a product video be?
Long enough to show the problem, the product and the result. Often 10 to 20 seconds.
Should I show the price?
Yes. Hiding it makes viewers leave to find it.
What's the best ending?
One action: 'Link in bio' or 'Comment SHOP and we'll send it'.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.