Hook library / Real estate
16 hooks for real estate agents.
Property content competes with every other listing on the feed. Hooks that name the suburb, the price or the one detail buyers miss turn a house tour into something people save and share.
Number with stakesWhat [price] buys you in [suburb] right now.
Verdict questionWould you pay [price] for this? Guess before I show the kitchen.
The mistakeThe thing first-home buyers forget to check at an inspection.
Insider viewWhat agents look at first when they walk into your home.
Countdown3 questions to ask at every open home.
Contrarian claimDon't renovate before you sell. Do this instead.
Named thing + stakeIf you're selling this spring, start this now.
POVPOV: you finally find the one, and it's under budget.
Before / afterSame house, styled versus empty. Which would you buy?
Curiosity gapThe room that adds the most value isn't the kitchen.
The mistakeWhy your listing photos are costing you buyers.
Countdown5 red flags I look for in every apartment.
Verdict questionOverpriced or fair? Tell me after the tour.
Insider viewWhat 'price on application' really means.
Named thing + stakeFix this before your first open home.
Number with stakes[Number] seconds in this house and you'll know why it sold.
Make your own, for any topic
Type what your next real estate video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Number with stakesA specific number in the first line reads as proof, not opinion.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Insider viewSomething only someone inside the job would know.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
Hooks for real estate agents: questions
Should I show the price in the hook?
If you can, yes. A real price with a real suburb is the strongest hook in property content.
Can I post listings without the vendor's okay?
Check with your vendor and your agency's rules before posting any home.
What should the first shot be?
The best feature, not the front door: the view, the kitchen, the light. Start with the reason to watch.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.