Hook library / Small business
16 hooks for small business owners.
Your customers scroll the same feed as everyone else. The hooks that work for small businesses show the product doing its job, name the customer's problem and give a local reason to care.
POVPOV: you just found the [product] you'll buy forever.
Insider viewWhat goes into one [product] that you never see.
Number with stakes[Number] hours to make one of these. Here's why.
Verdict questionWould you pay [price] for this? Watch first.
Countdown3 things we'll never cut corners on.
Before / afterWhat it looked like when we started versus today.
Named thing + stakeIf you're in [suburb], you need to try this.
Contrarian claimWe stopped doing the thing every [business] does.
Curiosity gapOur best seller started as a mistake.
The mistakeThe thing customers always ask about, and the honest answer.
Countdown5 things you didn't know we did.
Insider viewA day running a small business in [suburb].
Verdict questionWhich one would you pick? Comment below.
Number with stakesOur [number]th order this week, packed in real time.
Named thing + stakeThis is the last week to get [product] before it's gone.
POVPOV: you support a local business and get this back.
Make your own, for any topic
Type what your next small business video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- POVPuts the viewer inside a moment they recognise.
- Insider viewSomething only someone inside the job would know.
- Number with stakesA specific number in the first line reads as proof, not opinion.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Before / afterShows the change in the first second, then explains how.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
Hooks for small business owners: questions
Do small businesses need to be on camera?
No. Your product, your hands and your space are enough if the words are on screen by half a second.
What should I post first?
The thing customers love most, shown doing its job. Start with your best seller.
How do I turn views into sales?
End with one clear action: 'Order through the link', 'Come in this Saturday', or 'Comment and we'll DM you'.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.