Hook library / Fashion
16 hooks for fashion creators.
Fashion viewers decide in a frame whether they like your taste. Open on the outfit, name the rule you're breaking or following, and give them a reason to watch to the last look.
Countdown3 outfits from 5 pieces. Watch the last one.
The mistakeIf your outfits look 'off' and you can't say why, it's proportions.
Verdict questionRate this fit out of 10. Be honest.
Contrarian claimStop buying basics. Buy these instead.
Before / afterSame outfit, one change. Which looks more expensive?
Insider viewWhat stylists change first when they dress someone.
Named thing + stakeThis one tuck makes every outfit look intentional.
POVPOV: you finally learn which colours suit you.
Number with stakesA week of outfits for under [price].
Curiosity gapThe cheapest thing I'm wearing is the one people ask about.
The mistakeYou're buying jeans in the wrong rise.
Countdown5 pieces that make a small wardrobe feel huge.
Verdict questionHigh street or designer? Guess.
Contrarian claimTrends are a trap. Here's what to buy instead.
Named thing + stakeSteam your clothes. It changes everything.
Insider viewHow I shop a sale without regretting it.
Make your own, for any topic
Type what your next fashion video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- CountdownPromises a fixed number of items, so they stay to the last one.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Before / afterShows the change in the first second, then explains how.
- Insider viewSomething only someone inside the job would know.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
Hooks for fashion creators: questions
Should fashion hooks be spoken or on screen?
Both. Put the hook on screen by half a second for silent viewers, and say it for everyone else.
What's the best transition?
A match cut on movement: a spin, a step, a reach. It hides the outfit change and feels smooth.
How do I show prices honestly?
Use the real price you paid, on screen, when you name the piece.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.