Hook library / Coaching
16 hooks for coaches and consultants.
Coaching content often sounds like everyone else's motivation. The hooks that work name a specific client problem, a specific belief to drop or a specific result, so the right person thinks 'that's me'.
The mistakeThe reason your clients ghost after the first call.
Contrarian claimYou don't need more confidence. You need a smaller first step.
Insider viewWhat I ask every client in our first session.
Countdown3 questions that tell you if you're ready to change jobs.
Verdict questionIs this a good goal? Let's fix it together.
Named thing + stakeIf you've been 'about to start' for a year, watch this.
POVPOV: you finally say no to the thing draining you.
Before / afterHow a client planned their week before and after our first session.
Curiosity gapThe one question that changes how people plan their week.
Number with stakes[Number] minutes on Sunday that change the whole week.
Countdown5 signs you're busy but not productive.
The mistakeWhy your to-do list makes you procrastinate.
Contrarian claimMotivation is the wrong thing to wait for.
Insider viewWhat successful clients do differently in week one.
Named thing + stakeTry this before your next big decision.
Verdict questionWould you take this job offer? Here's how I'd decide.
Make your own, for any topic
Type what your next coaching video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Insider viewSomething only someone inside the job would know.
- CountdownPromises a fixed number of items, so they stay to the last one.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- POVPuts the viewer inside a moment they recognise.
- Before / afterShows the change in the first second, then explains how.
Hooks for coaches and consultants: questions
How do coaches avoid sounding generic?
Name a specific person, problem and result. 'New managers who hate one-on-ones' beats 'leaders'.
Can I share client stories?
With permission and without identifying details.
What call to action works?
One step: 'Comment PLAN and I'll send the worksheet' or 'Book a call at the link'.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.