Hook library / Nutrition
16 hooks for nutrition creators.
Food advice online is loud and contradictory, so viewers are primed to scroll. Hooks that name a specific food, meal or habit, and promise a clear verdict, earn the next three seconds.
Contrarian claimThis 'healthy' breakfast is why you're hungry by 10am.
Verdict questionHealthy or not? Guess before I show the label.
Countdown3 swaps that make lunch keep you full until dinner.
The mistakeIf you eat this after a workout, you're wasting it.
Named thing + stakeRead this part of the label before you buy another snack bar.
Number with stakes[Number] grams of protein, five minutes, no cooking.
Before / afterMy grocery basket before and after I learned to read labels.
Insider viewWhat I check first on any 'high protein' product.
POVPOV: you realise your smoothie has more sugar than a soft drink.
Curiosity gapThe cheapest protein in the supermarket isn't the one you think.
Countdown5 foods I always have in the fridge and why.
Verdict questionIs this a good meal prep? Rate it out of 10.
Contrarian claimYou don't need to cut carbs. You need to move them.
The mistakeWhy your salad leaves you hungry, and the one thing it's missing.
Named thing + stakeMake this on Sunday and you're sorted for the week.
Number with stakesOne meal, three ways, under [price].
Make your own, for any topic
Type what your next nutrition video is about and get ten more, one per pattern.
How to use these hooks
- Pick one that's trueOnly use a hook your video actually pays off.
- Fill the bracketsYour real numbers, product and place.
- Show it by 0.5 sWords on screen and a matching picture straight away.
- Test twoTwo versions over a week; keep the one that holds.
Why these work
- Contrarian claimSays the opposite of what the niche repeats. The disagreement keeps them watching.
- Verdict questionAsks the viewer to judge. People stay to see if they were right.
- CountdownPromises a fixed number of items, so they stay to the last one.
- The mistakeNames an error the viewer is probably making. Nobody scrolls past their own mistake.
- Named thing + stakeNames something specific and says what it costs the viewer to ignore it.
- Number with stakesA specific number in the first line reads as proof, not opinion.
- Before / afterShows the change in the first second, then explains how.
- Insider viewSomething only someone inside the job would know.
Hooks for nutrition creators: questions
Can I make health claims in my hooks?
Keep claims general and true. Avoid promising medical outcomes; say what something contains, not what it cures.
What visual should open a food video?
The food itself, close up, by half a second. Steam, a pour or a cut beats a talking head for the first frame.
How do I stand out in a crowded niche?
Be specific: a named product, a real price, a real label. Specific beats loud.
Got the hook? Make the whole video.
Avouch writes, cuts and captions the rest. Film on your phone or type an idea; a finished video comes back in minutes.