What should brands pay you?
Type your stats and see an honest rate range for a sponsored TikTok or Instagram post. Then download a media kit you can send to brands. Free, and nothing is saved unless you tick the box.
- One videoOne sponsored TikTok–
- 3-video packThree videos, 15% off–
- Story or link in bioA story frame, or a bio link for a week–
- Usage rights, 30 daysThe brand runs your video as an ad–
Add your average views, niche and audience country to see your range.
How it's worked out: your average views ÷ 1,000 × US$12 to 25 on TikTok (US$15 to 32 on Instagram), then × your niche and audience country. It's an estimate to start the talk, not a quote.
On Avouch, you'd earn 30% of every paid sale you bring.
How it worksHow to use your rate card
- Quote the middleStart near the middle of your range. Go higher for a rush job or if the brand wants you to skip its rivals.
- Charge for usageIf the brand wants to run your video as an ad, that's extra, for every 30 days.
- Offer the packThree videos cost the brand less each and give you steadier work.
- Update it monthlyUse your last 10 posts, so your numbers stay true.
Questions
How is my rate worked out?
Your average views divided by 1,000, times US$12 to 25 on TikTok or US$15 to 32 on Instagram. That's then multiplied by your niche (tech 1.3, beauty 1.2, fashion 1.15, fitness 1.1, travel 1.05, food and lifestyle 1.0, other 0.9) and where your audience lives (1.0 for the US, UK, Canada, Australia, New Zealand and Ireland; 0.8 for much of Western Europe, Singapore and the UAE; 0.55 elsewhere). A 3-video pack is three videos less 15%. A story or link in bio is a quarter to a third of a video. 30 days of usage rights is 30 to 50% of a video.
Why views and not followers?
Brands pay for people who see the post. Your average views show that better than followers, which include people who no longer watch.
Is this what I'll get paid?
No. It's an estimate to start the conversation. Budgets, deadlines and brands all differ, and many smaller deals pay in product or commission instead of a flat fee.
What happens to my email?
It goes on your kit as your contact line. If you tick the box, we also save your email and the stats you typed, to tell you about paid app partnerships on Avouch, and you can unsubscribe from any email in one click. If you don't tick it, we keep nothing about you: the kit is made in your browser.
What's Avouch?
Avouch pays creators for the sales they bring. You make videos about apps you like, share your own link, and earn 30% of every paid sale it brings.
Get paid on every sale, not once.
On Avouch, you earn 30% of every paid sale you bring, from your own link. Free to join.